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Society News
New markets see great increase
The US market research company, Display Search, has recently published a report showing the healthy position of the LCD TV market. Through increasingly focused development and marketing efforts, companies such as Sharp, Panasonic and Sony are generating interest and healthy growth rates in the liquid crystal televisions.
Although the LCD market has seen a general slowing down over recent months, ‘growth was impressive in a down market at 370% on an annualized basis and 130% sequentially’ say Display Search. This represented on ‘a revenue basis, shipments of LCD TVs in Q1’01were worth $150 million’.
They predict that ‘Growth in the LCD TV market is expected to remain substantial as more companies enter, allowing for increased product recognition and more competitive price points. By Q1’03, Display Search projects the LCD TV industry will grow to 673,000 units per quarter, representing more than $460 million in quarterly revenues’. Coupled with the growth, display search predicts that the unit price of LCD televisions is also set to fall. ‘Average selling prices in Q1’01 were $1060, and are expected to drop to about $700 within the next 6 quarters’.
Figures show that currently Sharp dominate the LCD television market, with Panasonic, LG Electronics, Sony, and Sanyo the only other brands, at present, to earn a noticeable market share. Display Search also identifies Japan as the leader in the wold market. They represented ‘74.2% of the worldwide market in Q1’01 and Japan’s market share is expected to stay between 75-82% for the next two years’.
Link: http://www.displaysearch.com
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